E-commerce Audits & Strategy
Actionable insights to help you optimise, scale, and increase conversions.
With over 10 years’ experience across leading retailers, I deliver detailed audits and strategy sessions to help you identify what’s working — and what’s not.
How I can help:
Identify conversion blockers
Optimise for growth
Enhance the customer journey
Strengthen brand consistency
Maximise ROI
Build a stronger foundation
Packages
Full E-commerce Growth Audit
Unlock your online store’s full potential with my full e-commerce growth audit, designed to give you a clear picture of what’s working, what’s not, and exactly how to optimise for more sales.
What’s included:
Technical Performance: Site speed, mobile responsiveness, security, indexing, and Core Web Vitals.
User Experience & Design: Ensuring your visitors enjoy a seamless journey from landing to checkout.
Homepage, Collection & Product Pages: Analysing key pages to optimise layout, product presentation, and conversion potential.
Conversion Optimisation: Funnels, CTAs, trust signals, and checkout processes to increase conversions and reduce cart abandonment.
SEO & Visibility: On-page SEO, content strategy, backlinks, schema markup, and keyword coverage to drive organic traffic.
Analytics & Tracking: GA4, Tag Manager, KPI setup, and heatmaps to give you actionable insights.
Email & Retention Marketing: Automation flows, segmentation, deliverability, and loyalty strategies.
Paid Media & Acquisition: Ads, targeting, tracking, and ROI analysis across Google, Meta, and other platforms.
Customer Experience: Delivery, returns, support, and reviews for a seamless customer journey.
Operations & Backend: Inventory, fulfilment, integrations, and platform health.
Strategy & Brand: Competitor benchmarking, USP clarity, growth opportunities, and actionable recommendations.
After the audit, you’ll receive a clear, actionable report summarising all findings and insights alongside recommended next steps, so you know exactly where to focus to grow your online business.
From £1,500
E-mail & CRM Audit
Unlock the full potential of your email marketing and CRM setup. This in-depth audit pinpoints what’s working, what’s missing, and where you can drive more engagement, loyalty, and revenue through better strategy and automation.
What’s included:
Platform & Integration Review: Checking your email platform setup, integrations with Shopify or your website, and data syncing accuracy.
Automation & Flow Analysis: Reviewing key automations (welcome, abandoned cart, post-purchase, win-back) to ensure they’re performing effectively.
Campaign Performance Audit: Evaluating recent campaign results, content strategy, segmentation, and deliverability.
List Health & Segmentation: Assessing audience growth, engagement rates, and list hygiene to improve targeting.
Design & Copy Review: Analysing email layout, visuals, tone of voice, and CTAs for brand consistency and impact.
CRM Strategy & Data Review: Evaluating how customer data is being captured, stored, and used to personalise communication.
From £500
Monthly Strategy Retainer
Ongoing strategic support to help you make confident decisions, stay accountable, and keep your e-commerce growth on track. Designed for businesses who want an expert partner to guide performance, planning, and optimisation month after month.
What’s included:
Monthly Strategy Call – 60-minute deep dive to review performance, plan next steps, and prioritise your marketing focus.
Performance Review & Reporting – Tracking key metrics across your store, email, and campaigns with clear insights each month.
Action Plan & Accountability – A tailored monthly roadmap outlining what to focus on for the biggest results.
Conversion & UX Feedback – Ongoing review of your website and campaigns to spot and fix performance gaps.
Growth Strategy Support – Guidance across email, content, and on-site optimisation to help you scale sustainably.
Priority Support – Direct access via email or Slack for quick feedback and advice between sessions.
Perfect for
Brands who have the foundations in place but want ongoing expert insight, accountability, and strategic direction to keep growing
From £1,000/month
Power Hour
A focused 60-minute strategy session to give you instant clarity and actionable direction for your e-commerce or email marketing. Perfect if you need expert eyes on your store, a quick strategy refresh, or help untangling something that’s holding you back.
What’s included:
Pre-session questionnaire: So we can dive straight into what matters most.
60-minute strategy call: A focused deep dive into your chosen area (e-commerce, email marketing, or strategy).
Action plan summary: A clear list of recommendations and next steps sent after the call.
Recording of your session: So you can revisit key insights anytime.
Common topics include:
Store performance or UX feedback
Channel marketing deep dive
Email flow or campaign strategy
Product page or homepage review
Trade and promotional planning
Shopify or Squarespace bug fixing
Perfect for
Brands who want expert guidance, fast — without the commitment of a full retainer or audit.